What's the online markiting :-
E-marketing is the expression of displaying products and services on all digital means on which a group of potential customers reside. Interest in this has appeared in E-Marketing - digital marketing, such as (Google - Facebook - Instagram ... etc.) known in English as (
Recently, when more than 05,000 of the world's population turned to daily communication on the Internet, which facilitated the process of reaching the target audience as quickly as possible and at the lowest cost, because access does not take time.
E-marketing and traditional marketing are two complementary elements to each other, meaning that it is not possible to rely on traditional marketing only without electronic marketing, or vice versa. Each of them has its own role. For example, when placing a billboard on the road, a potential customer can impress, but he cannot obtain a means of communication that he can search. On the Internet and communication with the brand and others.
There is a misconception among many people that the e-marketing process is limited to the promotion process on social media platforms. Yes, it is part of the marketing operations, but not all of them, but there are more important parts than that, such as content marketing, which is the jewel of e-marketing. In order to create high-quality content, one must specify The goal of the content, such as brand awareness, brand recall, or sales, and also one of the mistakes that many people make is to run a promotional campaign for the purpose of selling an unknown product, and thus not achieving any results.
E-marketing tools in Egypt:
The first step towards any institution in expanding its commercial activity, entering the markets, and reaching your target audience is a set of available digital means, and the usage rate varies from one country to another between each platform and the other, including the following:
1- Search engines:
It is a group of the engine that contains an encyclopedia of knowledge in various fields and works to cover user research such as Google, Yahoo and Bing, but the most widespread of them in Egypt, especially Google, is considered one of the most used engines.
2- YouTube:
It is a video-sharing platform that includes a large group of users. It is mostly used by users who need to watch and know more information about the service or product. If the content is satisfied and liked by the viewer, it turns into a potential customer by 100%, because that depends on the strength of the information delivery in the video.
3- Facebook:
Facebook is considered one of the platforms on which many Egyptians spend a number of hours per day, due to the diversity of the social, entertainment and educational platform. Therefore, you can rely on it in a large way, and you can, through sponsored advertisements, reach thousands of users in two days.
4- Twitter:
It is a social platform that is famous for the presence of a group of intellectuals, through which you can reach companies or what is known as business-to-business marketing
5- Advertising banners:
There are advertising spaces within the sites through which your product or service is advertised, and it is more appropriate whenever these sites offer content similar to your product, for example, if the user is looking for symptoms of acne, and in the advertising space you are offering a product to treat acne, he will most likely make a purchase.
6- Marketing via WhatsApp or Telegram groups:
They are groups that are formed by placing the platform link for those interested in the service or product on websites or video contents and inviting them to subscribe, thus becoming potential customers and followers of the latest developments on an ongoing basis.
7- Marketing via Tik Tok:
It is a newly emerged platform with about one billion million users. It was distinguished by providing short clips through which you can reach thousands of users in the shortest time.
8- Email marketing:
One of the modern marketing methods is e-mail marketing, which is an effective tool in communicating with people from the first millennium, who usually do not have enough time to browse on social networking sites.
Advantages of e-marketing:
1- Ease of access and communication with customers at a lower cost.
2- There are no restrictions between you and the user, neither distance nor time.
3- The possibility of identifying the statistics in a more accurate and comprehensive manner.
4- You can choose your audience and its interests in a broader and more professional manner.
5- The possibility of identifying the results of campaigns, modification and improvement each time to reach the required results.
6- Non-discrimination between customers in terms of appearance or shape, so the service is unified.
Disadvantages of e-marketing:
1- Any mistakes in choosing the target audience that may lead to spending the budget in the wrong place.
2- The strength of competition in which the digital competitor may not be as large as the competition in reality.
3- Some users may lack confidence or be shaken when communicating through digital marketing.
4- Some customers consider that the e-marketing process is a spying on their privacy.
Skills that help you professionalize the e-marketing process:
1- The ability to create and design websites of various kinds.
2- How to launch promotional ads of all kinds.
3- The ability to develop strategic plans.
4- Creativity and imagination in the process of creating and creating content.
5- The ability to analyze the results and reformulate the objectives according to these results.
The difference between electronic marketing and traditional marketing:
E-marketing is characterized by ease and speed of access to results, in addition to measuring the return on investment periodically and more clearly, in addition to knowing and measuring the extent of customer satisfaction with ease and transparency, but if your commercial activity is unbalanced, it may negatively affect you. Or products of interest and focus on them and identify the least active and take action on them.
Why did e-marketing spread so quickly?
Although traditional marketing appeared thousands of years ago and was precarious, traditional marketing eliminated it with ease and in a very short time and developed and every day is getting deeper and renewed.
The digital world has become the backbone of marketing, and all generations today have turned to digital, even education has become remote, so we find that it is easy for digital marketing to spread.
Digital marketing has contributed to the development and expansion of many projects and start-up companies very quickly, due to the completion of other aspects of the marketing mix process, and there is a very high demand from future generations for the digital world, because this has become a life for them.
Through the digital world, a person will be able to collect all the necessary information about the product or service before thinking about the purchase decision.
Reasons and other factors that help the success of e-marketing: -
1- Completion of the four elements of marketing correctly, namely:
*Place :
The geographical area must be chosen correctly and the product must be provided in the places where you want to buy it and have the purchasing power, for example, opening an online store to sell Islamic clothing in places where there are no Muslims.
* the product :
Choose the product that meets the user's needs and expectations, taking into account the quality of the product and the specifications that qualify it for that.
* Pricing:
Sometimes the product may be good and its specifications are excellent, but its prices are not suitable for the user or when measuring the benefit that accrues to the user compared to its expensive price.
* Promotion:
Among the promotion processes is e-marketing, and it also includes direct and traditional marketing, public relations and network marketing. If the other processes are engineered correctly, the e-marketing process will be facilitated and at the lowest cost.
2- The extent to which the marketer understands the mechanisms of electronic marketing:
There are a lot of marketers who are good at dealing with how these platforms and engines work, and thus helps to easily achieve results.
3- The organization's interest in marketing operations and the provision of a dedicated budget:
The process of interest of any institution or company to another in promotional operations varies according to the degree of its awareness of this process and spends on it.
We provide e-marketing services with the best quality
Search engine optimization service - funded ads
Content marketing
Contact us
What's the online markiting :-
E-marketing is the expression of displaying products and services on all digital means on which a group of potential customers reside. Interest in this has appeared in E-Marketing - digital marketing, such as (Google - Facebook - Instagram ... etc.) known in English as (
Recently, when more than 05,000 of the world's population turned to daily communication on the Internet, which facilitated the process of reaching the target audience as quickly as possible and at the lowest cost, because access does not take time.
E-marketing and traditional marketing are two complementary elements to each other, meaning that it is not possible to rely on traditional marketing only without electronic marketing, or vice versa. Each of them has its own role. For example, when placing a billboard on the road, a potential customer can impress, but he cannot obtain a means of communication that he can search. On the Internet and communication with the brand and others.
There is a misconception among many people that the e-marketing process is limited to the promotion process on social media platforms. Yes, it is part of the marketing operations, but not all of them, but there are more important parts than that, such as content marketing, which is the jewel of e-marketing. In order to create high-quality content, one must specify The goal of the content, such as brand awareness, brand recall, or sales, and also one of the mistakes that many people make is to run a promotional campaign for the purpose of selling an unknown product, and thus not achieving any results.
E-marketing tools in Egypt:
The first step towards any institution in expanding its commercial activity, entering the markets, and reaching your target audience is a set of available digital means, and the usage rate varies from one country to another between each platform and the other, including the following:
1- Search engines:
It is a group of the engine that contains an encyclopedia of knowledge in various fields and works to cover user research such as Google, Yahoo and Bing, but the most widespread of them in Egypt, especially Google, is considered one of the most used engines.
2- YouTube:
It is a video-sharing platform that includes a large group of users. It is mostly used by users who need to watch and know more information about the service or product. If the content is satisfied and liked by the viewer, it turns into a potential customer by 100%, because that depends on the strength of the information delivery in the video.
3- Facebook:
Facebook is considered one of the platforms on which many Egyptians spend a number of hours per day, due to the diversity of the social, entertainment and educational platform. Therefore, you can rely on it in a large way, and you can, through sponsored advertisements, reach thousands of users in two days.
4- Twitter:
It is a social platform that is famous for the presence of a group of intellectuals, through which you can reach companies or what is known as business-to-business marketing
5- Advertising banners:
There are advertising spaces within the sites through which your product or service is advertised, and it is more appropriate whenever these sites offer content similar to your product, for example, if the user is looking for symptoms of acne, and in the advertising space you are offering a product to treat acne, he will most likely make a purchase.
6- Marketing via WhatsApp or Telegram groups:
They are groups that are formed by placing the platform link for those interested in the service or product on websites or video contents and inviting them to subscribe, thus becoming potential customers and followers of the latest developments on an ongoing basis.
7- Marketing via Tik Tok:
It is a newly emerged platform with about one billion million users. It was distinguished by providing short clips through which you can reach thousands of users in the shortest time.
8- Email marketing:
One of the modern marketing methods is e-mail marketing, which is an effective tool in communicating with people from the first millennium, who usually do not have enough time to browse on social networking sites.
Advantages of e-marketing:
1- Ease of access and communication with customers at a lower cost.
2- There are no restrictions between you and the user, neither distance nor time.
3- The possibility of identifying the statistics in a more accurate and comprehensive manner.
4- You can choose your audience and its interests in a broader and more professional manner.
5- The possibility of identifying the results of campaigns, modification and improvement each time to reach the required results.
6- Non-discrimination between customers in terms of appearance or shape, so the service is unified.
Disadvantages of e-marketing:
1- Any mistakes in choosing the target audience that may lead to spending the budget in the wrong place.
2- The strength of competition in which the digital competitor may not be as large as the competition in reality.
3- Some users may lack confidence or be shaken when communicating through digital marketing.
4- Some customers consider that the e-marketing process is a spying on their privacy.
Skills that help you professionalize the e-marketing process:
1- The ability to create and design websites of various kinds.
2- How to launch promotional ads of all kinds.
3- The ability to develop strategic plans.
4- Creativity and imagination in the process of creating and creating content.
5- The ability to analyze the results and reformulate the objectives according to these results.
The difference between electronic marketing and traditional marketing:
E-marketing is characterized by ease and speed of access to results, in addition to measuring the return on investment periodically and more clearly, in addition to knowing and measuring the extent of customer satisfaction with ease and transparency, but if your commercial activity is unbalanced, it may negatively affect you. Or products of interest and focus on them and identify the least active and take action on them.
Why did e-marketing spread so quickly?
Although traditional marketing appeared thousands of years ago and was precarious, traditional marketing eliminated it with ease and in a very short time and developed and every day is getting deeper and renewed.
The digital world has become the backbone of marketing, and all generations today have turned to digital, even education has become remote, so we find that it is easy for digital marketing to spread.
Digital marketing has contributed to the development and expansion of many projects and start-up companies very quickly, due to the completion of other aspects of the marketing mix process, and there is a very high demand from future generations for the digital world, because this has become a life for them.
Through the digital world, a person will be able to collect all the necessary information about the product or service before thinking about the purchase decision.
Reasons and other factors that help the success of e-marketing: -
1- Completion of the four elements of marketing correctly, namely:
*Place :
The geographical area must be chosen correctly and the product must be provided in the places where you want to buy it and have the purchasing power, for example, opening an online store to sell Islamic clothing in places where there are no Muslims.
* the product :
Choose the product that meets the user's needs and expectations, taking into account the quality of the product and the specifications that qualify it for that.
* Pricing:
Sometimes the product may be good and its specifications are excellent, but its prices are not suitable for the user or when measuring the benefit that accrues to the user compared to its expensive price.
* Promotion:
Among the promotion processes is e-marketing, and it also includes direct and traditional marketing, public relations and network marketing. If the other processes are engineered correctly, the e-marketing process will be facilitated and at the lowest cost.
2- The extent to which the marketer understands the mechanisms of electronic marketing:
There are a lot of marketers who are good at dealing with how these platforms and engines work, and thus helps to easily achieve results.
3- The organization's interest in marketing operations and the provision of a dedicated budget:
The process of interest of any institution or company to another in promotional operations varies according to the degree of its awareness of this process and spends on it.
We provide e-marketing services with the best quality
Search engine optimization service - funded ads
Content marketing
Contact us